Merchant Centre health
Disapprovals, policy issues and account warnings cleared and monitored.
In Shopping campaigns you do not choose keywords: Google reads your product feed and decides which searches you match. That makes the feed the single biggest lever you control. Titles missing the words buyers use, wrong or absent attributes, poor images and unmapped categories cause more lost revenue than any bid setting.
We rebuild the feed first: titles structured around real search language, complete attributes, correct GTINs and categories, clean images. Then campaigns are structured by margin and performance so your best products are not competing for budget with your worst.
You do not choose keywords, the feed does
In Shopping, Google reads your product feed and decides which searches you match. That makes the feed the largest lever you control, and it is the one most retailers never touch after the initial sync.
Titles are the most important field by a wide margin. A title reading 'Model 4821' matches nothing a human searches; the same product titled with brand, product type, key attribute and size matches dozens of real queries. Rewriting titles across a catalogue routinely changes impression share more than any bid adjustment.
Merchant Centre health is not optional
Disapprovals, price and availability mismatches with the landing page, missing GTINs, incorrect tax or shipping configuration and policy warnings all quietly remove products from the auction. A store can lose a third of its catalogue from Shopping without anybody noticing.
We monitor the account, clear disapprovals promptly, and report the number of products actively serving, because that number, not the number in your catalogue, is what is generating revenue.
Structure by margin, not by category
Grouping campaigns the way your website groups products means your highest-margin lines compete for budget with your lowest. Splitting by margin tier and by performance lets you bid what each group is genuinely worth.
Best sellers, long tail and clearance all behave differently and deserve different targets. Treating them identically is how a Shopping account produces a respectable blended figure while losing money on half the catalogue.
Everything visible in the results grid matters
Shopping results are a visual comparison. Image quality, price position, review stars, promotion annotations and free delivery badges all affect click-through before anyone reads your title.
We enable every eligible annotation, get product reviews flowing, and make sure the imagery competes rather than being whatever the supplier provided.