Content calendar
A month planned against your season, events and occupancy gaps, not against generic holidays.
Hotel social media goes wrong in two predictable ways. Either it becomes a wall of stock-looking sunset photos that could be any property in the country, or it becomes an advertising channel pointed at everyone, burning budget on people who are never going to travel to you.
We treat it as a demand channel. Content is shot at your property and shows the specific things guests actually choose you for: the room you photograph badly, the breakfast, the drive up, the view from the particular corner. Paid work is targeted at genuine feeder markets and seasons, and every enquiry that arrives in comments or DMs is answered fast enough to still be a booking.
Why most hotel accounts do not produce bookings
Two failure modes account for nearly all of it. The first is the sunset feed: beautiful, interchangeable images that could belong to any property in the country, posted consistently and converting nobody. The second is untargeted advertising that reaches a national audience for a property that draws ninety per cent of its guests from three cities.
Both are fixable, and neither needs a bigger budget. They need content that is specifically about your property, and money spent only where your guests actually come from.
Shoot the things guests actually choose you for
Ask your front office what guests mention at checkout and you will get a specific list: the breakfast, the view from the corner room, the drive up through the hills, the staff member everyone remembers, the dog. That list is your content plan, and almost none of it is on the average hotel feed.
We shoot on property, on a schedule that works around your operations, and build a bank deep enough that the calendar is not being filled at the last minute with whatever exists.
Paid work aimed at feeder markets and real seasons
A resort three hours from a metro sells to that metro. A city hotel sells to corporate travellers and to the wedding market. A homestay sells to a specific kind of traveller in a specific season. Targeting should reflect that, and the budget should rise and fall with your booking windows rather than sit flat across the year.
We build campaigns around those windows, put budget behind the organic content that already proved itself, and report on enquiries and bookings rather than on reach.
Answering fast enough for it to matter
A hotel enquiry in a comment or a direct message has a short half-life. The guest is comparing options right now, and a reply tomorrow reaches somebody who has already booked elsewhere.
We handle first response inside an agreed window with an approved script, and route anything needing live availability straight to your reservations team. It is unglamorous work and it is where most of the actual revenue from social media comes from.