Structural design
Format and dieline work coordinated with your converter.
On a shelf you have about three seconds and a few centimetres. Packaging has to identify the category, communicate the difference, carry every statutory declaration correctly, and survive being printed on actual substrate by an actual press, which is where a great deal of otherwise good design fails.
We design with production in mind from the first sketch. Dielines from your converter, colours specified for the substrate and process, statutory panels laid out to the applicable rules, and physical mock-ups reviewed before anything goes to plate.
Three seconds and a few centimetres
On a shelf, packaging has to signal the category, identify the brand, communicate the difference and carry every mandatory declaration, in the time it takes someone to walk past, at whatever size the retailer gives you.
That is a design constraint, not a creative brief. Hierarchy is everything: what must be read at two metres, at arm's length, and only once the pack is in hand.
Design with the press in mind from the first sketch
A great deal of otherwise good packaging design fails at production. Colours specified for screen that cannot be hit on the chosen substrate, fine reversed-out type that fills in on absorbent board, artwork that ignores the dieline's safe area, or a finish the converter cannot apply.
We take dielines from your converter, specify colour for the actual process and stock, and design within what the production route can deliver.
Regulatory panels are not an afterthought
Statutory declarations, net quantity, manufacturer details, FSSAI or other mandatory marks, nutritional panels, and category-specific requirements all have layout rules, and they consume real estate that has to be planned for rather than squeezed in at the end.
We lay them out correctly and flag anything that looks non-compliant. Final legal sign-off on claims sits with you, which is the standard and safest arrangement.
Range architecture: variants that stay a family
Designing one pack is straightforward. Designing twelve variants that are instantly distinguishable on shelf while unmistakably belonging to the same brand is the actual skill.
We design the system (what stays constant, what varies, how a new variant will be added in two years) rather than designing SKUs one at a time and discovering later that they no longer relate.