Rate and parity audit
Your live pricing sampled across dates, channels, occupancies and lengths of stay.
An audit is the honest starting point. We look at the property the way a paying guest and a channel algorithm both see it: what you charge across dates and channels, how your listings score, where your ranking sits against your real comp set, how your reviews read, how fast your website loads on a phone and how many taps it takes to complete a booking.
The output is a written report, not a sales deck. Every finding is evidenced with a screenshot or a data point, prioritised by revenue impact and effort, and costed. Plenty of clients take that report and fix things themselves. That is a legitimate outcome and we price the audit so it stands on its own.
What an audit covers, and why it is written
An audit is a document, not a meeting. We look at the property the way a paying guest and a channel algorithm both see it, and write down what we find with a screenshot or a data point attached to every claim. That matters, because findings without evidence are opinions, and opinions are easy to dismiss when they are inconvenient.
The scope covers rate integrity across a ninety-day forward window, listing content scored per channel, ranking position against a comp set we define with you, review profile and response quality, website speed and booking path, and your Google Business Profile and local presence.
Defining the comp set properly
Most properties benchmark against the hotel next door, which is often not who they compete with at all. Your real comp set is the group of properties a guest is choosing between when they search your dates, your location and your price band, and it can include a property twenty kilometres away and exclude the one across the road.
We define it from search behaviour and rate positioning rather than geography alone, then benchmark against that. A ranking report against the wrong comp set is worse than no report, because it produces confident decisions in the wrong direction.
Prioritised by impact against effort
A long list of problems is not useful to an owner with limited time and money. Every finding in the report carries an estimated revenue impact, an effort rating, and a cost where a cost applies, then the list is sorted so the top of it is what to do first.
In practice the top of the list is frequently free (a promotion to leave, a content field to complete, a response time to tighten), which is precisely the kind of finding an agency selling a retainer has no incentive to put first.
What happens after the audit
Nothing, unless you want it to. The audit is priced as a standalone deliverable and a good number of clients implement it themselves or hand it to their existing team. We would rather be judged on whether the document was worth paying for.
Where you do want help, the audit becomes the scope for the first ninety days of work, and the baseline numbers in it are what the engagement is measured against, which is a far more honest starting point than a proposal written before anyone looked.