Admission cycle planning
Budget and messaging mapped to your actual intake calendar.
Education demand is intensely seasonal. Enquiries cluster around admission windows, results and exam cycles, and a budget spread evenly across twelve months spends most of itself when nobody is deciding.
We plan to the admission calendar: awareness ahead of the window, aggressive capture during it, and nurture through the decision period, because in education the parent or student who enquires in January may not enrol until April, and the follow-up is what actually converts.
Admissions run on a calendar, and so should the budget
Education demand is one of the most seasonal patterns in Indian marketing. Enquiries cluster around board results, entrance exam outcomes, counselling rounds and admission windows. A budget spread evenly across twelve months spends most of itself in the months when nobody is deciding anything.
We map your own enquiry-to-enrolment data against the calendar, then weight awareness spend ahead of each window, capture spend during it, and nurture spend across the decision period that follows.
Two audiences, one decision
For schools and most undergraduate programmes there are two buyers with different anxieties. The student cares about experience, peer group, campus life and outcome. The parent cares about safety, fees, faculty, placement record and whether the institution is what it claims to be.
One message aimed at the middle of that convinces neither. We produce separate creative, frequently on separate channels, and measure them separately, with the parent journey typically running through search and long-form proof, and the student journey through social and video.
Publish the things that get asked on every call
Fees, eligibility, hostel arrangements, placement statistics, faculty credentials, curriculum detail and the actual admission process. Institutions habitually withhold these to force an enquiry, which inflates lead volume and destroys lead quality. Your counselling team then spends the busiest weeks of the year answering the same four questions.
Publishing them filters out unsuitable enquiries before they arrive and makes the remaining ones materially more likely to enrol.
Nurture across the gap between enquiry and enrolment
An enquiry in January may not convert until April. Most institutions call twice in the first week and then go quiet, which means the last institution to make contact before the decision often wins a student the first one earned.
We build sequenced follow-up across WhatsApp, email and phone that stays useful rather than repetitive (campus content, deadline reminders, alumni outcomes, scholarship windows) and report on enquiry-to-enrolment conversion rather than on enquiry count.