Listing build and rebuild
Complete content, room-type structure, amenity mapping and photography sequencing per channel.
An OTA listing is a storefront that is scored, ranked and re-ranked every day. Photo quality, content completeness, response time, cancellation history, promotion participation and review velocity all feed the position you get in a search result. Most independent hotels set a listing up once, then wonder why a competitor with worse rooms sits three places above them.
We manage the whole surface. Listings are rebuilt to score properly on each channel's own content model, promotions are chosen for margin rather than habit, the review pipeline is worked continuously, and ranking is treated as something you influence deliberately rather than something that happens to you.
Your listing is a product page, and it is scored every day
Every marketplace ranks the inventory it sells. Booking.com, Agoda, MakeMyTrip, Expedia and Airbnb each run their own scoring model, and each weighs a different mix of content completeness, photo quality, review score and volume, response time, cancellation history, conversion rate and availability consistency.
Most independent hotels set a listing up at opening, upload whatever photographs existed at the time, and never touch it again. Then they wonder why a property with worse rooms and a higher rate sits three positions above them. The answer is almost always in the score, and the score is something you can work on deliberately.
Content: what actually moves the score
Photograph order matters more than photograph count: the first three images decide whether anyone opens the listing. Room type structure matters, because a guest who cannot tell your Deluxe from your Premium will filter you out rather than ask. Amenity mapping matters, because unticked facilities remove you from filtered searches you would have won.
We rebuild listings against each channel's own content model rather than a generic checklist: descriptions written for that channel's character limits and tone, room and rate plan names that make comparison easy, amenities mapped exhaustively, and photography sequenced so the strongest asset of the property is the first thing anyone sees.
Promotions: joining the ones that pay and declining the ones that do not
Channels will always have a programme they want you in: a member rate, a mobile discount, a seasonal campaign, a preferred partner tier that costs a higher commission. Some of these genuinely buy visibility that pays for itself. Others simply discount business you were going to get anyway, and several stack on top of each other in ways nobody at the property intended.
Before joining anything we work out the net rate after every stacked discount and the commission tier, and compare it against what that date is forecast to sell for unaided. Where the maths works, we opt in and monitor it. Where it does not, we decline it in writing and note why, so the same conversation does not repeat in three months.
Ranking is a behaviour, not a setting
Extranet messages get answered within hours, not days, because response time is scored. Availability is kept clean, because repeated closeouts read as an unreliable partner. Cancellations are tracked, because a rising cancellation rate suppresses placement. Reviews are answered, because review activity feeds both ranking and conversion.
None of this is clever. It is simply someone doing it every working day, which is exactly what an owner-managed property cannot spare a person for. That is the service.
Reporting that shows the real cost of each channel
Gross production by channel is a misleading number. What matters is net revenue after commission, after the promotions that channel required, and after the cancellations it generated. A channel producing thirty per cent of your room nights at a twenty-two per cent effective cost is a very different proposition from one producing fifteen per cent at twelve.
Our monthly pack shows production, net ADR and effective cost per channel, alongside the direct share. It is the report that tells you which marketplace you can afford to depend on, and which one you should be building an alternative to.