Inbox triage and drafting
Mail sorted to agreed rules, routine replies drafted or sent, nothing important buried.
Senior people lose an extraordinary share of their week to work nobody needed them personally to do: rescheduling three meetings because one moved, chasing the document somebody promised on Tuesday, booking flights, reconciling expenses, and reading an inbox where most messages need filing rather than thinking. It is not the volume that hurts, it is the fragmentation. Each interruption costs more than the task itself.
An executive assistant is worth having when they can act rather than ask. That takes trust, and trust takes structure: agreed rules on what they can book and approve without checking, a defined tone for replies sent on your behalf, a triage standard for the inbox, and a daily briefing so you always know what was handled. We build that structure in the first fortnight and then get out of the way.
Senior time is lost in small pieces. Ten minutes rescheduling because a meeting moved, fifteen chasing a document, twenty on a flight booking, half an hour on expenses on a Sunday evening, and a running background tax of an inbox that has to be checked because something important might be in it. None of it is difficult and all of it interrupts.
The real cost is not the minutes, it is the switching. Work that requires sustained attention, which is most of what a founder or a senior leader is actually paid for, does not survive being cut into twenty minute pieces. An assistant who absorbs the fragmenting tasks gives back not just the hours but the shape of the day.
That only happens if the assistant can act rather than ask. An EA who checks before every decision has moved the interruptions rather than removed them, which is why the authority boundary is the first thing we set up and the thing we revisit most often in the first quarter.
An inbox is triaged well when there is a written rule for each category. Newsletters and notifications filed automatically. Routine requests answered from a known reply. Scheduling requests handled without reference to you. Anything from a defined list of people surfaced immediately. Anything with a commercial, legal or personal consequence left for you with a short summary attached.
We build those rules in the first fortnight by watching how you already handle mail, then writing it down. Most people are surprised how consistent their own behaviour is once it is described, and how much of it is genuinely mechanical.
Trust is then built in stages. The assistant drafts, you approve, and you watch the drafts for a few weeks. Categories where the drafts are consistently right move to send-without-check, one at a time, at your pace. Clients who try to hand over the whole inbox on day one almost always pull back; clients who move it category by category end up handing over far more than they expected to.
A diary managed properly reflects decisions you have already made: how many external meetings a week, what gets a thirty minute slot rather than an hour, which days are protected for deep work, how much travel time sits either side of an in-person meeting, and who is allowed to book directly into a gap.
Set those rules once and the assistant enforces them, which is far easier for them to do than for you. Declining a meeting is socially awkward when you do it and routine when an assistant does it on your behalf, and that asymmetry is worth several hours a week on its own.
The other half is repair. When one meeting moves, three others often have to, and doing that quickly and courteously is skilled work. An assistant who owns the calendar handles the cascade before you have noticed it happened, which is the point at which people describe the arrangement as indispensable rather than useful.
Business travel is where an assistant either proves themselves or does not. Flights that connect with enough margin, hotels chosen for proximity to the actual meeting rather than the city centre, ground transport arranged in advance, visas and documentation checked against real requirements, and every confirmation number in one place.
The deliverable is a single itinerary document that works offline, on a phone, in a car with no signal. Times in local zones with the offset stated, addresses in a form a driver can use, contact numbers for every booking, and the meeting details attached to the relevant day. Not eleven confirmation emails to search through at an airport.
Then the changes, which is the part that matters most. A cancelled flight at nine at night is manageable if somebody is awake and rebooking while you are still at the gate, which is one of the genuine advantages of an assistant in a different time zone.
An executive assistant sees a great deal: board material, salary discussions, legal correspondence, personal financial admin, family scheduling. Some of that you will want handled and some you will not, and the mistake is leaving it undecided until an awkward message arrives.
We set the boundary explicitly during onboarding. Categories the assistant handles fully, categories they route without reading, and categories excluded from their access entirely at the mailbox and folder level. Technical exclusion is better than a policy, because it removes the possibility rather than relying on discipline.
NDAs are signed before access and are enforceable against both the individual and the firm. Credentials sit in a password manager. Access is revoked the same day if the arrangement ends. None of this is unusual, but it should be written down before the first login rather than assumed.
Call, WhatsApp or email. You will get a straight answer about executive virtual assistant — including whether you actually need it.
Every engagement is scoped in writing before work starts, so you know exactly what is being delivered and when.
Mail sorted to agreed rules, routine replies drafted or sent, nothing important buried.
Scheduling, rescheduling, buffers, travel time and a diary that reflects reality.
Flights, hotels, visas, ground transport and a single itinerary document that holds up.
Agenda, background pack, notes and the follow-up list chased to closure.
Receipts collected, expense claims filed, invoices tracked and reminders sent.
A short written brief each morning: what is booked, what moved, what needs you.
Scopes are written down, reporting is monthly, and the accounts stay in your name. Ask for a reference in your sector before you commit to anything.
We measure where you are today and write down the numbers the work will be judged on.
Every recommendation gets an expected outcome, an owner and a date.
Production happens in-house, so the plan that was approved is the plan that ships.
Monthly reporting in plain language, with the misses named as clearly as the wins.
Strategy, creative, media, web and print sit in the same office. Nothing is lost in a handover between three suppliers who each blame the other.
You get a document listing deliverables and dates before work starts, so 'in progress' always means something specific.
Ad accounts, analytics, domain, extranets and source files stay in your name. We are given access; we never become the owner.
Monthly reporting in plain language, with the misses named as clearly as the wins, and next month's changes agreed before it starts.
The person who scoped your work is the person doing it. No rotating bench of juniors learning on your budget.
Head office in Thrissur, branch office in New Delhi, so North and South accounts both get people in the same time zone and, when it matters, in the room.
Monthly engagements with a notice period, not annual contracts. If we are not earning the retainer you should be able to leave.
The briefs we are asked for most often under this service. If yours is not listed, describe it in the form — the answer is usually yes.
Only within the limits you set, and only in categories you approve, in a tone we agree during onboarding. Most clients start with drafting only, then move routine categories to send-without-check once they have watched the drafts for a few weeks. You control which categories move and when.
As much as the shift you choose. We run IST, UK, US Eastern and Pacific, and Australian shifts. A founder in London usually wants the full working day covered; a founder in California often wants an assistant who works while they sleep and briefs them at the start of the day. Both work, but they need different escalation rules.
NDA before access, role-limited accounts rather than your own password, credentials shared through a password manager, and clear rules on what is never handled over chat. Board, legal and personal financial material can be scoped out of the assistant's access entirely if you prefer.
Substantially, for the same hours, and that is the honest reason most clients start. The reason they stay is continuity: leave cover, a supervisor reviewing the work, and documented processes so a resignation is not a crisis.
We replace the assistant at no notice cost. The SOPs and the inbox rules written during onboarding belong to your account, so the replacement inherits the process rather than starting from zero.
Send us the site or the property. You get an honest read on the gap, the effort and the timeline — before any money changes hands.